Social media is still growing strong! For most of us, it’s become a part of our everyday lives. For marketers, it’s the online venue to get up close and personal with customers and potential clientele. The question we’re always asked is what is next? These are the trends we think you should get familiar with for 2017!
Private Customer Service
Businesses will likely breathe a collective sigh of relief as private customer service grows in popularity thanks to new offerings including Twitter’s new customer service profiles.
More live video!
As we predicted some time ago, video is only going to continue to grow! Now, the latest and greatest in video trends is live video. Companies and everyday users alike will be live streaming more content than ever. How will you utilize the trend for your business?
Virtual reality is still in what could be considered its infancy, however, more and more bigger brands are experimenting with the technology. Expect to see a lot more in 2017.
Artificial intelligence is changing the way businesses deliver customer service with automated replies and tailor-made exchanges based on previously collected data (such as past customer service conversations with the same client). Messenger’s chatbots are an example of this technology.
Social shopping is expected to have its biggest year yet in 2017 with the ability to shop on networks as diverse as Pinterest and Facebook. There is big money in consumer products – are your social profiles networked and ready?
You’ll be seeing a lot more info-tainment video posts and we hope you’ll create some of your own! These engaging videos combine the best of content marketing with valuable information to inform and entertain audiences at the same time.
Targeted advertising campaigns
Expect to see more and more custom-tailored ad campaigns that have been targeted for more specific audiences than ever. It’s a great way to put social media ad dollars to good use.
What’s the most effective way to engage audiences? Provide them with interactive content! Artificial intelligence and virtual reality are going to have a big impact in this area, be on the look out!
Increasingly Personalized Content
More and more, generic social media posts are being ignored with the amount of content users are exposed to each day. Businesses will need to offer up more relevant and creative content to stay on customers’ lips and increase sales.
Social Media Advertising
As organic reach continues to worsen across multiple platforms, more and more marketers will look to advertising campaigns to bridge the gap. To add, social media advertising is becoming more and more sophisticated, leaving marketers with greater options and control.