Social media marketing may be the term of the day, but at LogOn Media Strategies we believe that social media is nothing without solid communications messaging. We strive to be the supports on the bridge between traditional media and so called “new” media. Our philosophy is designed around one theory- that online communications needs to be calculated and that there’s no one size fits all approach to social media marketing. We believe that every business is individual- that its needs are different and unique and that its online communications strategy needs to be the same way.
Jillian Tobias, President. Having cut her media chops as a young reporter and communications assistant in Washington, DC, Jillian learned early on that it’s not necessarily what you say, but how you say it. After nearly a decade inside the Beltway, Jillian left the confines of the capital and made her way to sunny South Florida. Blogging her way around the world, Jillian wrote, tweeted and Facebooked from 50 countries building an international audience along the way. With the rise of blogging and social media, Jillian found herself applying those same Washingtonian communications strategies to online engagement. Experience is nothing without innovation, and it didn’t take long for Jillian to realize that communication needs to be as calculated and tactical on Facebook as it does in Washington. And so, LogOn Media Strategies was born to bridge the gap between traditional communications, marketing and the world wide web.
Jillian is a cum laude graduate of The George Washington University. Prior to founding LogOn Media Strategies, Jillian worked for Boardroom Communications and the U.S. Department of Justice.
Lauren Fitzpatrick, Online Communications Strategist. Lauren Fitzpatrick graduated from Indiana University in 2003 with a degree in Communication and Culture. She immediately set off on a working holiday to Ireland and the UK, followed by two yearlong stints in Australia and New Zealand. Having realized that travel and writing were her two passions, she decided to combine them with a Master’s Degree in Travel Writing from Kingston University in London. She entered the world of blogging in 2008, working as a freelance and contract travel writer for several online websites and blogs. She continues to blog about working abroad and travel at her popular website, Lateral Movements. Lauren taught English in Korea for two years and enjoys writing, editing and social media!