Social media marketing may be the term of the day, but at LogOn Media Strategies we believe that social media is nothing without solid communications messaging and marketing strategy. We strive to be the supports on the bridge between traditional media and so called “new” media. Our philosophy is designed around one theory- that online communications needs to be calculated and that there’s no one size fits all approach to social media marketing. We believe that every business is individual- that its needs are different and unique and that its online communications strategy needs to be the same way. To that end our team is small and nimble. We work with a variety of digital media partners, such as photographers, graphic designers, web developers, public relations professionals and digital advertising teams to ensure our clients are always working with experienced, knowledgeable staff.
Jillian Tobias, President. Having cut her media chops as a young reporter and communications assistant in Washington, DC, Jillian learned early on that it’s not necessarily what you say, but how you say it. After nearly a decade inside the Beltway, Jillian left the confines of Washington, D.C. Blogging her way around the world, Jillian wrote, tweeted and Facebooked from 50 countries building an international audience along the way. With the rise of blogging and social media, Jillian found herself applying those same Washingtonian communications strategies to online engagement. Experience is nothing without innovation, and it didn’t take long for Jillian to realize that communication needs to be as calculated and tactical on Facebook as it does in Washington. And so, LogOn Media Strategies was born to bridge the gap between traditional communications, marketing and the world wide web.
Jillian is a cum laude graduate of The George Washington University. Prior to founding LogOn Media Strategies, Jillian worked for Boardroom Communications and the U.S. Department of Justice.
Chanoa Chen, Copywriter and Social Media Strategist. Chanoa Chen is a fashion merchandiser and freelance writer with an all-around passion for words. She’s contributed to such publications as Miami CBS Local, Tilllate Magazine and QVC Insider Germany. The avid traveler loves to spend time in destinations set in pure nature such as lush, tropical locations off the beaten path in Jamaica, rural villages in Eastern Europe and the wild mountains and forests of Montenegro.