The people at Pinterest know why Pinners use their platform – they’re in love with the content. So why not offer marketers access to the advice and services of expert content creators? This is exactly the brilliant new service the social company is offering and it’s called Pin Collective.
From Pin Factory to Pin Collective
Pin Collective is sort of a natural progression from Pin Factory which was first unveiled last year. Pin Factory is an in-house production studio at Pinterest that serves to assist advertisers new to the platform to successfully launch their first Promoted Pin campaigns. Pin Collective, on the other hand, is a resource for marketers to enjoy access to top-notch content that appeals to Pinners visually as well as in regards to their behaviors on the network. Businesses big and small are able to have the opportunity to work with Pinterest’s publishers, an exclusive, hand-picked group of independent creators, production shops and publishers. It’s a winning contribution for Pinners and businesses alike as these creators know exactly what works best on Pinterest and they know what needs to be done to see such content come into fruition.
The first batch of Pin Collective creators are publishers Brit + Co, PureWow, Refinery29 and Tastemade and production shops loop88, McBeard, Moment Studio and The Mill. Along with the first independent Pin Collective creators which include the likes of Gary Arndt (travel), Sarah Barnes (food), Kyla Herbes (home design), Amanda Holstein (Millennial expertise) and Peter Lombardi (design, photography).
Pin Collective focuses on high quality content – the core of social media and really practically all digital marketing today. Pin Collective collaborations encompass such efforts as creative marketing campaigns on Pinterest, videos and Pins. Content creators are paid directly for their services based on their own prices. And while experts in their respective fields, that isn’t enough to guarantee you results on Pinterest so they are regularly schooled on the network’s best practices as well as the latest news and updates at Pinterest so you can be sure they’ve tapped into the most effective methods for Pinterest-specific marketing efforts.
The potential benefits of working with Pin Collective include the opportunity to receive expert consulting and the opportunity to really elevate the content in your Buyable Pins and other Pinterest marketing.
The Importance of Content Marketing
If you feel like you’re only hearing the buzzword “content” today, it’s true – and with good reason. Content marketing is one of the most effective means to create a name for your business. By such objectives as establishing your business as an expert in your field through producing and sharing high quality content on social media, newsletters, blogs, et al., you can quickly gain market share and build brand loyalty. However, content marketing is by no means new. We’ve just never called it by that name until recent years. There have been numerous offline methods of “content marketing” for years.