You may or may not have heard of Twitter Moments, a feature from the platform that was unveiled nearly a year ago. The premise of Moments is great – share curated, current content related to specific topics in one easy to access place on Twitter. Moments never brought the kind of momentum they thought it would but that may soon change. In an attempt to represent Twitter in the social movement of the moment, sharing of-the-moment stories, Twitter is revamping Moments to be more similar to Snapchat and Instagram Stories.
The New and Improved Twitter Moments
Moments is no longer only reserved for Twitter’s curated feed of content. Brands, influencers and partners of Twitter (including Allure Magazine and Budweiser) are able to craft their very own slideshows of content to share with their followers and the public at large. And, according to Twitter, Moments will be available to everyone in the next upcoming months.
The new Moments will allow users to share moments about anything they’d like so it will be exciting to see how the overall content on Twitter will transform. Twitter’s claim to fame is the immediacy of information and visuals shared on its platform so Moments is a natural extension of its offerings and may even be a great first step in the evolution of online news media – news curated by the public. Twitter touts Moments as the way to share the entire story of a moment that would otherwise have to be shared across multiple tweets. How can you tell a user has shared a Moment? Go to their profile to find the dedicated Moments button and access what they’ve shared or look for special in-tweet links. And unlike Snapchat and Instagram, you can take your time to go browse through Twitter Moments. You can even return to enjoy content all over again.
Sharing Successful Social Media Stories as a Brand
When Twitter Moments becomes available to the public, what will you share? What are you currently sharing on Snapchat and Instagram Stories? Don’t miss out on the currently hot opportunity to share live moments with followers and fans. There are so many ways to connect with audiences using these features and it’s important to focus on sharing exclusive, unpredictable content that truly adds value. Take the time to scroll through Snapchat and Instagram to see what your various brands in your industry are sharing. What type of content left you impressed? Which content felt like a waste of time? Take the principles of your research and apply it your social media plan to share dynamic content offering behind-the-scenes looks, exclusive peeks, fun soundbites and more.