Make your e-newsletter stand out from the competition with these essential, tried-and-true tips for success!
1. Craft an Eye-Catching, Engaging Headline.
How can subscribers see your amazing e-newsletter if they don’t get as far as opening your correspondence? We all receive tons of email each week so be witty, be interesting and avoid gimmicks.
2. Be Succinct.
Only make your e-newsletter as long as it needs to be to cover your specific points for the edition. Concise language will always be appreciated by readers, many of whom are strapped for time.
3. Use Imagery Generously.
Have a nice ratio of copy to images to keep your email easy to read and interesting. Images are also great to insert in longer blocks of text to make them easier to read and to break the monotony. Go for dynamic, high quality images that attract attention.
4. Choose Video.
Emails with videos tend to resonate well with subscribers. Use your own video or embed a video you have permission to share (and make sure to share the source).
5. Bring Value to Readers.
Are you including valuable information or insights? Is your email fun or interesting to read? Is your e-newsletter the kind of email that will have readers waiting expectantly for the next edition? Don’t start an e-newsletter just to start one. Be sure it’s worth their while by maintaining a balance of sales and well curated content.
6. Offer a Plain Text Version of Your Email.
Design your e-newsletter with bold, visually-appealing HTML but always include a good-looking plain text version as well so that subscribers of all internet connections and devices may equally enjoy your message.
7. Test Mobile Compatibility.
Most people access the internet today from mobile devices. Don’t lose these readers! Test your newsletter to be sure it reads and displays just as well in its mobile version.
8. Give It Style.
Incorporate your branding through tone, text and visuals to inject plenty of personality into your newsletter. It should read as a clearly compatible extension of your other marketing efforts, including your blog and company website.
9. Mind Your Layout.
Create an easy to read layout that flows in a logical manner. Sections should also be clearly defined via the use of headlines and titles to keep it “clean”.
10. Include a Call to Action.
It’s not advisable to use the hard sell in your e-newsletters but they are still selling tools! Always include a call to action (CTA) in every newsletter. Your CTA may be an easy and direct method to make a purchase, subscribe to an email list, et al.
