With social media, keeping things interesting and up-to-date is essential to develop and maintain a following. Don’t think you have time? Here are four quick and easy tips to keep your Facebook profile fresh and relevant.
#1. Replace Your Header 
Refresh your Facebook profile by changing your cover photo every now and then. This changes the entire look and feel to a profile. Performing this action also creates a notification in the news feed diverting traffic and renewed interest and attention to your profile.
Go for an image with great visual interest that also stands for your brand or some aspect of your firm. Read Facebook’s cover photo restrictions to be sure your photo does not break any of the rules of the social media site.
Facebook headers are 851 pixels wide by 315 pixels tall. The minimum possible size for this photo upload is 399 pixels wide by 150 pixels tall. Pay attention to these dimensions to ensure attractive and professional results.
#2. Add More Pictures From Your Office
People love to see the human side of companies. Post more photos from your office to attract more attention and encourage engagement. People put greater trust into companies that are more transparent and companies that have human faces associated with them because it gives the company personality.
This is also an effective and easy way to be able to produce original media content more often.
#3. Ask Questions Or Host a Poll
One quick tip for getting immediate engagement from fans is to ask questions or host a poll. Not everyone will comment on statuses or photos that don’t come along with text asking directly for feedback. However, a status in the form of a question motivates fans to share their thoughts and to engage and interact with your company as well as with each other.
Polls help you gather information directly from stakeholders and many social media users find polls to be fun ways to get engaged.
#4. Update Your ‘About Us’ Section
Your ‘About Us’ section is one of the most important sections of your Facebook profile. Refer to it ever so often to ensure it contains only the most up-to-date and relevant information. Include as much information as you’d like but it’s a good idea to start the text in the section with a brief one sentence description that explains everything about your company. Fans can then read on for more information but this organization style allows skimming readers to quickly find the information they need.
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