Twitter has a reported 250 million active users each month. When Facebook boasts 1 billion users, Twitter’s numbers seem to pale in comparison. So why should you, as a business owner, care about Twitter? It can be a successful way to interact with customers, attract new clients, network with others in your field, and promote your company. Twitter fits in with the short attention span so often associated with the Internet, because you are limited to 140 characters per tweet. When used efficiently, those 140 characters can go a long way. Here are five tips for finding success on Twitter.
1. Make sure your profile reflects your brand
When setting up a company Twitter account, use your company logo for the profile picture. Nothing screams rookie like displaying a bald egg in your profile shot. Personalize your profile by keeping it in line with your brand. Write a short, snappy description and include a link to your website or blog. This description is what people see when they click on your profile, so you want it to be consistent with your business image.
2. Interact with other users
Here’s the key to twitter: you’ve got to put yourself out there. You can have an attractive profile and a great product, but until you reach out and start a conversation, you’re likely to languish in obscurity. When people follow you, say hello to them. Be bold. One more word of advice – avoid using an auto direct message (auto DM) for new followers. This can come across as irritating and impersonal.
3. Retweet others’ content
A retweet (RT) can be a great way to start a conversation. If someone you follow has tweeted an interesting comment or link, retweet it. Whenever possible, include a comment of your own at the beginning. So a retweet from you might look something like this: “Great stuff! RT @myfavoritebusiness Five Ways to Jumpstart Your Twitter Account {link}”. You’ve put out useful information to your followers, attracted the attention of someone you follow, and opened up a possible networking connection.
4. Tweet content that is consistent with your business image
You might come across a recipe for German chocolate cake that really puts your tastebuds into overdrive. But if your business promotes health and wellness, you should think twice before hitting ‘retweet.’ Likewise, tweeting a story about a teenager’s drunken antics at a party probably isn’t appropriate if you represent an alcohol rehab clinic. A tweet in poor taste can go viral and damage your reputation as soon as you send it, so be mindful of what you post.
5. Follow related businesses in your industry and engage them in conversation
Search for businesses in your field, both big and small. Twitter can be a wonderfully supportive community when used with a positive attitude. Follow potential partners, suppliers, or companies who could work with you during events or promotions. Twitter allows you to engage with companies without going through the traditional red tape. Use to ask questions and share ideas; show your support for others and they are likely to do the same for you.
