Blogging for business is a different approach than just writing a digital journal or sharing pictures of your latest meals. The idea behind using a blog for business is that you can share valuable content, information and educate your clients from the comfort of your own office without being limited by a word count or file size limit.
Blogging for Business Platforms
There are many blogging platforms available and starting a blog does not require you to create a whole new website. Content management systems like WordPress make it easy for you to add a blog to your existing website. Without getting into too much technical detail, WordPress is a favorite with bloggers because it is easy to use, free to get started, and has a great support community. Because you’re not paying a monthly fee for this virtual blogging real estate, you can afford to spend more on plug-ins and tools to make the site visitor friendly.
Business blogging should be focused on educating your audience. Everyone likes to learn something, and even better teaching shows off your vast knowledge and expertise. Your page visitors should be able to interact with you and submit questions and concerns. By giving them another avenue to communicate with your company, you are going to expand your customer base–especially with the younger generation. Blogging for business has become an almost expected feature of every company and works to promote businesses in all industries from healthcare to law.
The level of technical expertise that is required with WordPress is very low, which makes it a great choice for beginners. Blogging for business should not be complicated nor should it require your IT department to overhaul your website. WordPress is made up from several easy to use templates that incorporate the familiar drag-and-drop procedure. Any changes you want to make to your blog can be done so with just a few clicks. Including colors, pictures and even the column layout of your page.
Remember that blogging for business means periodic updates and blog maintenance. While wordpress developers will not secure your blog or update your blog, they do frequently release easy to install updates and security patches. There’s also a great community of wordpress developers and support personnel who are constantly putting out new plugins, new widgets and new themes to help you improve your blog.
No matter what choice you make when you start a business blog, choose something that is easy to maintain, easy to use and that helps you showcase your business!
