There’s a terrific case study on the value of Pinterest, the hottest social media platform being used by businesses today. While we always believe it is best to evaluate a platform and develop a strategy before you engage in any social media campaign, this is a great case study in why having a presence and why staying up to date with the latest marketing strategies is essential. While the company, Rodworks did have a huge increase in sales as a result of being names on Pinterest, imagine what they would have gained if they had been there already or already had an e-commerce site?

Social media networks are great for companies like Rodworks that have a unique product, a unique philosophy and speak to a select audience. Using platforms like Pinterest, Facebook or Twitter to find and connect with that audience can drive sales (as we see in this example), attract new clients and open up a wide array of business opportunities.

Read the original story at Venture Beat:

How Pinterest and a single blog post completely changed a company

Is it time for you to get on the social media bandwagon?

Image courtesy of venturebeat.com