Social media marketing can be a tricky industry to apply rules. First, the industry changes rapidly and secondly being creative can mean the difference between success and failure. Except for things that violate the terms of service (which you’ve … [Read more...]
Three Ways To Use Social Media To Monitor Your Competitors
While social media was primarily a means of people staying connected with one another a few years ago, it's now a major means of online marketing for businesses both large and small. Although marketers mainly use it directly for promotions, it has … [Read more...]
How To Avoid a Social Media Nightmare
Today's news cycle is relentless. There's no hiding anymore, no hope of withholding information or putting a cap on a crisis. Social media has given every individual on the planet the opportunity to be heard, to voice their opinions and make public … [Read more...]
Social Media Marketing: Five Easy Ways to Get Value From Your LinkedIn Profile
Social media marketing doesn't have to take hours and hours of your time. If you're smart you'll learn how to make social media networks work for you. Knowing just a little bit about how they work can reduce your time commitment and help you … [Read more...]
Using Social Media For Corporate Espionage
Social media for corporate espionage? Don't turn away so quickly, I'm not talking about cruising someone's Facebook profile. Indeed, human resources has been engaging in online research for years on job applicants. The number of interns that get … [Read more...]