You may have heard of the popular new live streaming apps Periscope (owned by Twitter) and Meerkat. These applications allow for users to invite audiences, promote and share live stream videos with the options for creating public streams or even … [Read more...]
Google Plus Undergoes a Major Overhaul
The Google Plus social media platform is not going away but it is undergoing some major changes that will essentially make it not too similar to the platform we were introduced to by Google four years ago. Google Plus was introduced into the social … [Read more...]
Coming Soon… Selling via Facebook Pages
Facebook engagement is down to record lows due to the rigidity of its newest algorithm changes. It is also no secret that organic reach has been much more difficult to come by for marketers and business owners that do not pay to advertise on the … [Read more...]
Marketers Gain More Opportunities for Direct Selling via Social Media
We recently shared the exciting news that much to social media users and marketers’ delights, social media has finally delivered on the demand to be able to shop directly from their platforms. Pinterest and Instagram dived right into social shopping … [Read more...]
Facebook Favors Video
Video is the media of the present and the future and it continues to grow at a rapid rate. As video becomes more and more significant for digital marketing, it’s being even more highly regarded by Facebook. Algorithm Changes in Favor of … [Read more...]