Did you hear? Burger King's Twitter account was hacked, and yes, to answer your next question inappropriate tweets were sent out. The online community reacted quickly - with humor, fear (a social media manager's nightmare!), and even … [Read more...]
How to create a social media policy for your company
Do you need a social media policy? Are you concerned about your employee's use of social media sites or of the use of the Internet for their personal use? You are not alone. Many business owners find that they need to create a social media … [Read more...]
Putting Together A DIY Social Media Marketing Strategy
A social media marketing strategy is a must-have for any type of business, large or small. But, before you can start marketing your business and products or services online, you need to put a plan in place. Social Media Marketing Strategy … [Read more...]
Are you crowdsourcing the 2012 election?
If there is one thing that the 2012 Presidential election is teaching the savvy business person, it is that absolutely anything can be a marketing opportunity. Especially when you are adept at using social media and harnessing the power of crowd … [Read more...]
Case Study: Are you using Pinterest?
There's a terrific case study on the value of Pinterest, the hottest social media platform being used by businesses today. While we always believe it is best to evaluate a platform and develop a strategy before you engage in any social media … [Read more...]
