As video continues to win over social media and the internet at large at a rapid rate, the biggest social media companies are rolling out new developments to support the trend.
Twitter has announced the new ability for users to be able to both shoot and edit videos from their accounts. The feature is available exclusively for the Twitter app and allows users to easily delete and rearrange scenes as well as of course share instantly. This new feature instantly boosts the number of videos users will share as well as engagement from posted media.
Twitter didn’t stop there. They simultaneously announced the release of Periscope by Twitter, their newest application. The app allows Twitter users to broadcast live video and receive real-time feedback from followers who are able to comment and send “hearts” during the broadcast. The videos can be replayed for viewing at any time for the next 24 hours or the replay can be deleted. The Periscope live broadcasts can also be set to private for select audiences and not surprisingly, a tweet announcing the beginning of the feed may be created through the application (for private or public broadcasts).
The free Periscope by Twitter app is similar to an app released in February, Meerkat, which also allows for live broadcast video to be shared on Twitter. Twitter’s move to come up with their own broadcast capability shows the true potential predicted for broadcast video now and in the years to come.
Facebook has become stiff competition for YouTube with over 3 billion video views per day and they’re certainly not resting on their laurels. The latest development for the social media powerhouse is the ability for users to be able to embed the videos they post on Facebook elsewhere. Users now have the option to copy and paste an embed code for sharing online just as they are privy to when using such video sites as YouTube. The code is available in a few ways, using the code that appears at the time of uploading, going back to an uploaded video or using the Facebook Code Generator.
It will be interesting to see whether this new function will cause users to look to Facebook as their go-to video social media website rather than YouTube.
These latest updates are sure to be just a few of the first in a long line of adaptations and video innovations to come.
