Instagram is undoubtedly one of the strongest social media contenders across all platforms in terms of popularity and opportunity. While there have been many ways to benefit from the application from a marketing standpoint (influencer collaborations, product placement, hashtag marketing, sponsored posts, et al.), a company named HappyFunCorp has just introduced a way to delve even further into data and insights on the beloved network. HappyFunCorp has introduced the Instagram integration, Voyour, just in time for you to refresh your Instagram marketing strategy for the new year.
Voyour Gives Instagram a Social Upgrade
The Voyour Instagram integration makes it possible to change the Instagram experience to be something more similar to using Facebook by merging the best of Instagram with key social features of Facebook. You can now have access to such insightful information as which followers of your brand’s account like the greatest quantity of your content, see the total number of likes, have access to recommendations for Instagram galleries you may like based on your network and taste in images and see who has not liked popular images you’ve shared on Instagram. You may also use the easy to navigate integration to find other users based on the extended network of your connections and friends, access trending hashtags and utilize a collection view of your private and public lists for organizing Instagram followers similarly to what is already possible to do on Twitter.
On the topic of Twitter, HappyFunCorp will soon release NoMore, a Twitter tool for blocking unwanted followers based on their profiles to filter out negativity and inappropriate content including racism, sexism, harassment and bullying. Co-Founder Ben Schippers explains both tools are designed “to provide faster, more creative and secure experiences for the end users”.
Voyour Marketing Possibilities for Instagram
There are a number of great uses for Voyour’s features that can completely enhance your Instagram marketing opportunities. Use the information from your most frequent supporters (based on liking the most media you share) to do a little research and determine who your brand advocates are from the bunch. These are key influencers from the public who can help promote your brand through their support and commitment to your products, services and images as everyday consumers with a voice and impact online. Take advantage of insights into Instagram feeds you may like to discover other individuals or brands that could serve as potential future collaborators or to research the competition. Use trending hashtags to come up with content in line with the featured hashtags as well as to research for social media campaigns, advertising and even product development. Keeping up with trending hashtags is a great way to keep an ear to the zeitgeist. Organize your followers for marketing lists with the collection view and use Voyour to upgrade marketing research.
