We are so grateful for the complimentary insights available for Business Pages on Facebook. Do you use yours to improve content? If you don’t, here’s a brief lesson on harnessing the power of this truly valuable wealth of data.
Facebook Insights dissects your page to provide you with information that can assist you to grow your follower and fan base and learn more about your overall customer base and target audience.
Post Performance
Look at your insights to see which posts perform the best and which receive the least engagement. Use your higher performing posts to learn what engages and interests your audience the most then take the time to continue to produce and post more of what your audience would like to see. Good content caters to the wants and needs of the audience. The same works in the reverse, if a specific type of post continually lacks engagement or good feedback, consider modifying or doing away with that type of content permanently. The least engagement posts receive, the less often your posts will appear in users’ feeds according to Facebook’s latest algorithm.
To be clear, good engagement on Facebook is seen in the form of likes, comments and shares. Shares are especially powerful as they help to spread your marketing message by growing your audience for a post exponentially each time it has been shared.
Targeted Content
Regional demographics are also available from Facebook Insights. You may see where your audience is located both domestically and internationally. Based on this information, you may even proceed to create targeted posts that may be shared with an audience of only your fans and followers in a specific locale such as users in North California. Other demographic information is also available including age, language and the ratio of males to females who like your page.
Patterns among Users
The times for posting content are highly debatable. Some of the most trusted industry sources for data and statistics of social media attest to conflicting times of days and even different days of the week for various social sites including Facebook. The time for posting vary in significance depending on the type of business, target audience demographics and psychographics and so on. You may notice a specific pattern of the posting times when you receive lower or higher engagement and you may then turn around and tailor your posting schedule accordingly.
No matter the social media marketing strategy, Facebook Insights give great support for delving deeper into the value and significance of specific content and the needs and wants of target audiences.
