Pinterest continues to wow as one of the most innovative platforms in the social media arena. Their latest introduction? Camera-search technology.
Search Pinterest On the Go with the Images You Capture
Pinterest’s visual search tools will boast a dazzling new update with camera-search technology that will allow you to answer the question “Where did you get that?” without having to ask. The app in the pipeline is said to be as easy as taking a photo of whatever product you’d like and the research begins. The search results will be the actual items you’ve photographed or similar items that Pinterest associates with your image so you can receive recommendations for similar items. Items that feature search results will be marked with dots within the Pinterest app so you can search further using those individual leads for more refined results. The results reveal where to purchase items of interest or how to find interesting alternatives for esoteric items or products that were purchased some time ago!
It will be interesting to see visual search finally reach its potential through Pinterest. Many have tried to implement similar technology and have failed. Pinterest will likely succeed where others have lacked due to their staggering database of over 75 billion images, many of which are linked to retail websites. Pinterest users will enjoy instant access to manufacturer details and information on where to shop. This, combined with the fact that Pinterest is the place where shoppers go to make or research purchases, makes for a fruitful combination for retailers.
Purchasing Power on Pinterest
Once this technology makes its debut, it will be imperative to solidify your presence on Pinterest through your Business Pinterest account, Buyable pins and other methods. When someone photographs your product or a competitor’s goods, the goal is for your website and an easy way to shop online to become available immediately.
If you haven’t been marketing with Pinterest, now is the time to get involved. Camera-search technology is only one of a string of innovations from the image-based social media powerhouse within the last two years. Buyable pins are doing well and Pinterest users have confirmed their serious purchasing power. In fact, Pinterest has recently revealed two additional features for buyable pins – it is now possible to add multiple products from multiple merchants in shopping bags and shopping bags can be transferred between multiple devices.
What products does your company offer? Where do you see room for growth via Pinterest?
