Understanding social media and why it is important for professional individuals and companies today is a way to get ahead in any area of business. With the use of various social media platforms and tools such as Facebook’s Graph Search, it is now easier than ever to connect with others, market to them, and even get information about anyone around the world. Using different tools, including social media, can help you gain insight into potential customers, web visitors, and long-term clients when used properly.

What is Facebook’s Graph Search?

Facebook’s Graph Search is a tool introduced by Facebook in March 2013. The search tool is designed to give specific answers to users based on their natural language used rather than traditional link results. The Graph Search was made available to all Facebook users in July of this year. The social media management search tool uses an algorithm that is similar to various search engines, including Google. You may not even notice a difference from Google. For example, rather than finding only Facebook pages, when you type a search term in using Graph Search you may have Facebook photos, movies or even friends returned by the search tool.

Search Functions Available

With Graph Search, users can search for friends, photos of friends, photos they may like and even movies they may be interested in, all with the use of specific keywords. Entering relevant keywords allows Facebook to search through billions of user profiles for the most relevant results. Users can also search for specific places based on latitude and longitude or official monuments. Additionally, it’s also possible to search for friends based on what they were tagged in on the site, where they have been, or if they have virtually “checked in” online. Using the various search functions from Facebook Graph Search can help personally and with business endeavours, regardless of your reason.

Understanding Facebook’s Graph Search can be extremely powerful for businesses, whether you are reaching out to a specific demographic or seeking potential networking opportunities.

How Social Media Management Fits In

Social media management services are important for all types of businesses or professional individuals, but why is it especially important given these recent Graph Search changes? Incorporating social media into your marketing plans or advertising campaigns can help with ultimately saving money while reaching a much greater audience than with print or local advertising techniques, however you have to know how your audience reaches you, views you and interacts with you in order to maximize your dollars. Utilizing social media to be directly connected with your audience or customers is only beneficial if you are able to capitalize on that opportunity. Facebook’s new Graph Search can help you do just that- you can target your audience and understand their interests like never before.

Interested in learning about Facebook or another social media network? Check out our local social media workshops or give us a call to arrange a private workshop in your office!