Instagram Marketing Improved with an Update for Explore and Search

Instagram is evolving quite quickly to continue to please marketers better than ever before while managing to remain highly
celebrated by users. They have achieved the perfect balance once again with its newest updates – incredible improvements to their Explore and Search features. Both marketers and personal users benefit from the new functions and it also serves to keep Instagram on top as one of the handful of the most successful social media platforms in the world.
It is interesting to note that while parent company Facebook has continued to make improvements on search functions over the years, it has never actually quite made it to a level that pleases users and advertisers. They have now most definitely made the mark with Instagram.
It is now possible to search for realtime trending tags and trending places on Instagram. The resulting search results are vastly improved from its early search features and makes it easier to discover tags, people and places. The Places Search can search anything from a country to a city to a retail store while the Top Search is able to search people, places and tags all at once.
The new improvements for Instagram search means the app will now also become a destination for news, travel recommendations, fashion trends and market research. The trending photos allows for easy search of holidays, events, social movements and much more giving marketers ideas for themes and content topics to post on the app as well as a way to engage in market research on different users of demographics participating in various trending topics. With over 70 million media uploads each day and over 300 million users, this looks like it will transform Instagram into a serious resource for marketers and advertisers.
The new updates also serve to help users branch out more easily to discover and connect with others outside of the realm of their followers and who they follow which is yet another benefit opening up opportunities for businesses to be discovered by target audiences. These changes all also serve to improve the less than successful Popular tab by providing users with the opportunity to discover something new but something in line with their own interests. New, curated collections will also be displayed on the Explore page with such themes as Extreme Athletes and Ancient Ruins. The new search features a global launch while the Explore tab will first debut in the U.S. to be assessed and fine-tuned after which it will launch in other countries around the world.