Pinterest once held a strong position against allowing affiliate links within its platform but that stance is now a thing of the past! It is now possible for affiliates to include affiliate links in their pins, opening up a new opportunity for users to generate revenue with the social sharing website and app.
How Does It Work?
Affiliates use affiliate links in conjunction with businesses and affiliate marketing companies. These links make it possible to keep track of any sales that come about as a result of the content they’ve shared with their followers as well as with social media audiences at large (affiliate links are also used elsewhere online such as on websites and blogs). In this case, an affiliate would include their affiliate link in a Pin shared on Pinterest to have a clear and easily measurable way to keep track of such sales in order to earn their commission.
If you find that your business is not a good candidate to spend more on affiliate marketing, Pinterest has you covered. You can take advantage of the option to prevent your affiliate links from being used on Pinterest by way of your affiliate marketing company. This is something that really needs to be determined on a case-by-case basis to see if this is something that will help or hurt your business. If you don’t currently receive much traffic from Pinterest, for example, and the opportunity to develop and grow traffic from the platform is there (in regards to your product and/or services), you may want to allow affiliate links in order to encourage more traffic and sales. Another idea is to simply test it out. Offer the opportunity to affiliates for a limited time to see if it is a viable asset to drive business for your company or not.
Other Ways to Market Your Business on Pinterest
There are so many different marketing opportunities available with Pinterest – affiliate marketing is just one more in a long line of option. If you’re not familiar with social media marketing on the platform, here are a few ideas: Pinterest advertising, hashtag marketing, guest boards and direct selling on Pinterest!
Pinterest is seen as a “quiet success” among social media giants and they’re proving time and time again that they know exactly what to do to see better results for their business, their passionate users and the companies who use their services to market and advertise.