Pinterest is attracting marketers and brands with yet another way to advertise on the platform – Promoted Pins.
A Fast and Easy Way to Advertise
American, Canadian and English business account holders may immediately begin promoting the pins of their choice. It’s fast and easy to advertise. Simply select the pin of your choice, click “promote” and change the URL destination to the landing page of your choice (i.e. your homepage, an email signup page or a product page leading to checkout). Finally, decide on your daily budget. You can add keywords to target more audiences and gain more exposure via search results, categories and amongst related pin selections. If this sounds similar, it should. It’s not too dissimilar from Facebook’s version of promoted posts although it seemed to be significantly more streamlined and time-efficient.
The Numbers
Gain greater awareness and increase traffic and engagement by promoting specific pins at strategic times. How will you be charged? You’ll only pay for clicks that go through to the URL you’ve decided to feature.
Pinterest has garnered itself a real, verifiable reputation as the social platform where most users go to shop or seek inspiration, ideas or research for possible future purchases. In fact, Pinterest has shared that the companies advertising on their network “typically see a 100 percent increase in their web traffic within a week”! The social organization also reports the stunning findings based on Pinterest users exposed to Promoted Pins and those who were not. The Pinners who viewed them have 40% more awareness of new products and an incredible 50% higher intention to purchase. You may also see mini case study-like stories and stats on Pinterest’s Business Blog where they’re sharing the specifics of Pinterest advertising success for such brands as MVMT Watches, L’Oreal and Zola.
How to Win at Pinterest
Pinterest is a visual-based social platform and while imagery counts on all networks, it’s paramount on Pinterest, Instagram and Tumblr. Be sure to share and re-pin high quality images. Your social media manager should take care that every image has been carefully considered. The more attractive and professional your profile looks, the more followers and interest you will gain. This is a rule for personal users and businesses alike.
If you’re a first-time Pinterest Business user, you can head over to Pinterest’s “Success Stories” page to see examples of how other brands have made use of their profiles to create rewarding results. They feature examples from companies as diverse as ELLE Magazine and Bob Vila.
