Have you been introduced to the powerful new Periscope application? Periscope is an app that allows you to share or view live broadcasts from your mobile device. The app was acquired by Twitter and allows you to share your broadcast onto the social platform for a private, pre-selected audience or for the public. It can be used to transport viewers into a live experience happening in real-time anywhere in the world from behind the scenes of fashion shows and visually-mesmerizing African safaris to local parades and important lectures.
Periscope Features
Periscope is incredibly engaging as it allows you and your viewers to comment in real-time. They may also show their appreciation for your video in the form of a “heart”. You’re provided with statistics on the number of viewers, replays and hearts for your broadcast. After your broadcast is complete, you are able to allow your video to be viewed for up to 24 hours (or not). You may also save the video to the camera roll of your device so that you may share the recording of the broadcast elsewhere such as to YouTube, your website or an email newsletter.
Offering Courses via Periscope
Have you considered offering courses to the public? Offering training or informational sessions allows you to position or reinforce you and your business as an expert source in your field. Consumers regard informational courses as a welcome bonus and it’s a great way to do something extra for your target audience. Share insights and expertise as you ask and answer questions and otherwise engage with viewers.
In order to make the most of your broadcasts, be sure to engage as much as possible while the session is still live. This means responding to comments in real time and even customizing the course according to the feedback you receive. The higher the engagement, the richer the experience will be. Once your broadcast is over, be sure to share the saved video to all of the relevant social media networks, your website and, if possible, in an email blast as well. Continue the conversation. Allow the video to be replayed for up to the full 24 hour period and come up with future courses based on the feedback of your latest viewers. Video is one of the most engaging online tools and when you’re able to go live, it’s power only intensifies.