Pinterest advertisers are now welcome to use another great functionality – conversion tracking for Promoted Pins.
What Are Promoted Pins?
Promoted Pins are pins that receive better placement on the Pinterest platform. You must have a business account on Pinterest in order to create promoted content. These pins are more prominent and they’re tailored to receive more views via the Pinterest algorithm. Furthermore, you may customize your Promoted Pins with important keywords, demographic details and even specific devices (such as users accessing the platform with Androids) to further target your campaign. If you’ve used Facebook advertising before, you can compare this to boosted posts on that network.
Tracking Conversions
Choose one of your pins and select the option to track conversions. Choose the metrics you want to measure, add the code to your website and you’ll soon enjoy detailed reports you may access during and after your campaign. You may track website visits, users who sign up to your list, check outs/purchases or a custom conversion type for your business. To add, tracking conversions focuses on specific behaviors or actions made with your pins – views, clicks, closeups and re-pins. The tracked conversions are measured anywhere from 1-60 days of an action made on your Promoted Pin.
Payment options are equally flexible so you may choose the option that best reflects your needs. For example, you need to set a daily budget then you can decide if you want to pay per engagement or pay per click. Paying for engagement is a good idea if your primary goal is to drive engagement for your Pinterest account whereas pay per click would be more appropriate if you primarily intend to drive traffic back to your website.
There are many benefits to this new feature. You may improve your marketing efforts on the social platform and elsewhere using your freshly gained data, learn more about your target audience, learn more about who is interested in your content outside of your intended target audience to develop new marketing segments, find out how effective your advertising efforts on Pinterest are and more. According to research by the social media firm, 40% of users who saw Promoted Pins had greater awareness of new products as well as a 50% higher intention of making purchases.
Have you delved into the world of social media advertising? If so, which platforms did you use and what was your final impression of the results?
