The ever-popular Pinterest is just days away from launching their most ambitious and far-reaching redesign project yet! 
The new Pinterest will be easier to navigate and easier to use while also being easier on the eyes with new iconography and a fresh, modern and sleek feel. The greatest focus will be on simplicity – in a visual/aesthetic sense as well as reaching into the realm of functionality and user experience. The minimalist design will be joined by such standout improvements as a 2-3x times faster pin loading time.
Pinterest Looks to Expand
Pinterest’s new redesign will give the company and the brand a great refresh. All of these changes also equate to the fact that Pinterest seeks to compel users to spend even greater stretches of time on their platform – whether via Pinterest.com or the mobile application. Pinterest is huge in the U.S. but there is still plenty of room for growth internationally. It is interesting to note that the previously mentioned design and functionality approaches will be applied to Pinterest worldwide, however, the platform will present different fonts and other design elements in different countries. This “personalized” approach in different regions of the world will also include slightly different algorithms to show more of what is most relevant to people in specific areas.
The overarching minimal aesthetic is expected to appeal to a greater range of diverse audiences around the globe while simultaneously promoting ease of use.
What This Means for Marketers
Tim Kendall, President of Pinterest, has shared that their advertising sales did in fact quadruple in 2015. He explains Pinterest’s ever-increasing success as a movement that makes perfect sense when the fact becomes known that a significant number of people visit Pinterest because they are interested in making a purchase. Pinterest is often used as a research or discovery tool on such occasions, and now with Pinterest ads, it is even possible for users to continue on to complete the actual purchase within the app or site. It is an extremely attractive trait and Pinterest may be the only social media platform able to rightfully claim that most of their users are interested buyers.
What can you expect after Pinterest’s new changes rollout next week? Significant growth in new users, significant increases in the amount of time spent on the platform and more appealing advertising opportunities. Pinterest advertising will be that much more attractive with a cleaner interface and cleaner design elements and less “background noise” as everything gets a sleeker look – paid pins and user-uploaded content alike. Pinterest also has high ambitions to become the world’s top visual search tool so we can expect easier to use keyword searches with better targeted results.
