Pinterest continues with its marketing opportunity streak with the introduction of its “Tried It” button. This innovative new feature encourages and stimulates conversations about products and the brands that offer them – after purchases have been made. Users may happily share the products they’ve tried with the rest of the community or join conversations on the Pins others have shared to share their positive or negative feedback of their own experiences. It’s an excellent opportunity to strengthen brand loyalty and drive sales.
This means marketers are able to collect data based on customers’ purchase experiences even for their products that were sold elsewhere online or even in offline, brick-and-mortar stores! It’s a unique way to receive feedback and an excellent way to use social media to bridge online and offline marketing efforts.
How the “Tried It” Option Works
“Tried It” appears as a checkmark icon at the top of a Pin. If you indicate you’ve tried a product, you will then be asked “How’d it go?” after which you can continue on to select “Love It” or “Not for Me”, symbolized by happy and sad faces, respectively. Once you’ve rated the product as good or bad, you’re then able to actually write about your individual experience if you choose to do so.
All Pins with “Tried It” feedback display the percentages of “Love It” and “Not for Me” responses. This feature is currently on mobile and will roll out to desktop soon.
Lessons to Learn
There’s a great lesson we can learn from Pinterest – the importance of feedback and a fact that we cannot escape… quality is key. Whether its content or your product in question, no amount of marketing will be able to do much if you’re not offering the highest form of quality in all aspects of your business. The internet is a very “vocal” space filled with customer feedback that will either help or hurt your brand.
Consider your product offerings and brand to analyze your current situation. How is your brand viewed by the public? What type of feedback do you receive about your products and services? How do you respond to less than savory feedback? What initiatives do you have in place to improve in a timely fashion?
You can always outdo the competition if you take the time to continually assess and work to improve your offerings and service. Customers expect nothing less!
