Facebook has been working tirelessly to make online advertising, especially advertising on its own platform, more effective for driving offline traffic and sales for local businesses. The latest development is a brick-and-mortar business-specific new feature for its dynamic ads. Find out how your business can benefit from this feature as well as other great ways to use Facebook for your business’ physical location.
Dynamic Ads with a Local Twist
In case you’re not familiar with dynamic advertising, dynamic ads are specially-targeted ads that appear on Facebook that align with the interests and activities of a specific user. For example, if someone is in a few luxury yachting groups on the network and they often share or interact with content based on the subject, it wouldn’t be unlikely for this Facebook user to be met with ads for major yacht shows or advertising from manufacturers or brokerages in the industry.
Dynamic ads have now received an incredibly advantageous update specifically for businesses with local brick-and-mortar locations. The local twist means you are now able to promote local product availability, further increasing the odds of closing the sale. This convenient feature will notify users of where they may buy the products locally along with the price and any current special promotions. Once a product is no longer available, the campaign may then be adapted to feature the next specified product to promote in your catalog. It’s even possible to target ads to individuals more likely to visit and shop in physical store locations.
Facebook advertising has become more attractive and better targeted for local, physical businesses for serious opportunities to improve ROI.
Promoting Your Brick-and-Mortar Business on Facebook
Of course Facebook advertising isn’t the only way to promote your local business on the platform. The first step is to be sure to complete all available fields of your Facebook Business Page profile. Include your complete physical address, adding a map to assist local followers and fans. Network with other businesses in your vicinity. Like one another’s business pages on Facebook and cross-promote and support one another’s efforts. Exposure to these interactions is a sure way to introduce locals to businesses they hadn’t yet discovered.
If you sell any products or services offline, be sure to promote offline business on your Facebook page. This means creating events for in-store events, alerting followers to in-store promotions, et al.
Has Facebook brought any business to your store? Which of your actions led you to success?
