All of the major social networks continue to introduce new improvements to their social shopping offerings. While social shopping is still new, all of the added time and investments made by the major social media players are certainly cementing the fact that social shopping is the hot wave of today and the future. Pinterest is the next social media giant to expand on its offerings with an update to their Buyable Pins, pins able to be shopped on the network.
Pinterest Welcomes More Merchants
Pinterest’ Buyable Pins are now able to be used with more e-commerce platforms, opening up the doors for thousands of more merchants to sell on the network. It also makes it a lot easier to sell on the network with a healthy variety of options for sellers to choose from. Their available platforms including Shopify and Demandware are now joined by the likes of such platforms as Magento, IBM Commerce and Bigcommerce. With the changes in platforms, there are also new major name merchants announced including Bloomingdale’s and DVF. Pinterest currently has over 50 billion pins and over 60 million Buyable Pins so this move shines light on an attempt to improve the ratio of pins that may be shopped versus pins that are not buyable on the platform. Although the ratio may need to be improved, the number of Buyable Pins is certainly impressive considering the platform launched social shopping just earlier this year.
Why Sell on Pinterest?
There are so many reasons supporting the use of a social selling strategy for your business and Pinterest adds a few reasons more. Pinterest makes financial gains from the money you spend on your Pinterest ads to promote your Buyable Pins, however, you are able to keep 100% of your sales revenue. It’s a generous move that benefits both parties and definitely makes it a lot riskier to try out a Pinterest selling campaign. Pinterest is also a friendly shopping option for Pinterest users with the options to shop via mobile devices or on desktop computers as well as special checkout methods including Apple Pay which may mobile shopping experiences faster, easier and more user-friendly.
To add, according to research by Millward Brown, the probability of your success selling on the social platform is in your favor. They found that 93% of Pinterest users use the site/app to plan future purchases and that 87% have made purchases based on something they’ve seen on Pinterest.
