Learn the truth behind some of the most widely-believed social media myths to elevate your marketing efforts to the next level.
Myth #1: Direct Sales Must Be Gained from Social Media.
Many business decision makers still believe direct sales must be gained from social media in order to justify it as a worthwhile investment. The truth is the hard sell simply does not work on social media. It’s a place where people can receive updates from friends and companies they like to follow without having the stress of having to make a decision or commitment. We live in a world that is saturated with marketing messages so the only way to succeed is to market on the terms of the audience.
Social media marketing builds brands, aids with public relations images, improves SEO, and connects you with influencers and prospects. These business improvements in turn lead to the acquisition of more customers and clients, a foundation of loyalty among customers and clients and in turn, improved sales.
Myth #2: Your Target Market Does Not Use Social Media.
It is possible for this to be true, but it would be a rare exception. Social media users include people from all age brackets, income levels, geographical locations and other demographics. Chances are, a large population of your target market use social media in some fashion.
Myth #3: Posts Must Go Viral to Be Successful.
Viral posts are rare – aim for quality engagement and response.
Myth #4: Never Repeat Content.
There are exceptions for repeating content. The way that Twitter functions, for example, allows you to comfortably repeat a tweet a few times without becoming redundant. This is even recommended so that more people have a chance to see it (with the exception of people searching hashtags). They should be spaced hours apart so as not to flood users’ feeds with the same information.
Myth #5: Tweets Are Only Valuable the Moment They Are Sent.
Tweets have the power to continue to be discovered for some time after they’ve been sent out for users who perform hashtag searches. This is also often the case with Google+ due to the way their searches display posts organized with the options of recent or best of.
Myth #6: You Need a Presence on Every Platform.
This is not recommended. Choose the best social media platforms for you based on the platforms your target audience uses the most and your needs.
