Pinterest has announced that ad targeting and retargeting will be available for Pinterest ads by the end of June. In sharp contrast to other major social networks, Pinterest has thus far only offered email-based ad targeting. The company is building … [Read more...]
Facebook Ramps Up Advertising Efforts for Brick-and-Mortar Stores
Facebook has unveiled their latest plans to provide marketers with even more in-depth data than ever before. Their latest venture is to provide advertisers with greater insights on their target audiences and their subsequent in-person shop visits and … [Read more...]
Snapchat Boasts 10 Billion Daily Video Views
Snapchat has proven that it’s far more powerful than a fun pastime for teens. The picture-sharing social media platform is now also home to the accounts of legions of businesses from small businesses to the likes of The Ellen Show, Amazon, Audi and … [Read more...]
How Social Media Is Changing Business Marketing
A detailed survey by Magisto has shown some interesting and quite frankly, dramatic, findings about the differences in marketing preferences between Millennials and Baby Boomers for small and medium sized businesses. Millennial Marketing Methods … [Read more...]
Instagram Insights
It’s hard to believe that even more great changes are coming to Instagram but it’s true. Instagram Insights is expected to be released in the next few months and it will make marketing on the social and sharing platform even easier and much more … [Read more...]
