There’s a right way and a wrong way to promote your business on LinkedIn. Strategies such as cold call sales emails to individuals outside of your network are against guidelines and they’re also a quick way to develop a bad reputation. Thankfully there are many effective strategies available that will put your company into the best light.
Company Pages
Your company page is your business’ home base on LinkedIn. This is where you include all of the relevant contact information, details about your business, employees that may be found on LinkedIn and other details. You may also create company-specific status updates, send announcements and share calls to action. Give your company page a boost in visibility by encouraging employees to have LinkedIn profiles and by following other businesses.
Blogs
Write interesting and engaging content and read and interact with other writers’ content. All of the attention and engagement your work receives will also lead to more leads for your company. It’s also a great way to show the level of expertise available for offer at your firm.
Groups
Join LinkedIn groups and act as an active participant by commenting, contributing posts of your own and otherwise interacting with group members. Respect the rules of each group and understand that spamming can only make your business look bad. Shoot for interesting and engaging interactions and send connection requests to specific group members. If you have the time to moderate and keep good content flowing, you may even want to start a group of your own!
Your Profile
Make sure your profile is complete and contains all of the relevant links to your business. Include all of your most important keywords in this profile as well as in your company page.
Ask for recommendations from time to time from customers, clients and others to display on LinkedIn.
Share updates regularly to stay in users’ feeds and official LinkedIn email updates with updates on daily events at the company, product and service information, new press, et al. Just don’t post too frequently so as not to overwhelm.
Double-check the quality of all photos and text on your profile (for both mobile and desktop views). Ensure that all grammar and spelling is up to par before publishing. It’s a common mistake many professionals make and a quick way to lose prospects’ interest.
