Content is one of the most vital aspects of any digital marketing plan today but it takes excellent content to achieve results. Where does your content stand? Use these timeless tips to produce the highest quality content – every time!
Provide Value.
Go into your readers’ shoes to consider “what’s in it for me” (WIIFM). Be sure your content is relevant to your audience and that it provides them with some sort of value (information, entertainment, et al.).
Prioritize Quality.
SEO keywords and practices can be very useful but they should never come before the content and context of your copy.
Get Inspired by Current Events.
When you’re not producing evergreen content, look to current events for inspiration. Utilize social media, trending topics, news and events to find a hot topic to tie in with your latest content. This is a great way to ensure your content is relevant while intriguing audiences and increasing your potential to gain more views and shares.
Mind the First Impression.
We all know that first impressions make lasting impressions… in the world of content, that’s your headline! Take the time to craft headlines that are engaging and concise. It doesn’t matter how good your copy is if you don’t have a strong headline. A weak headline means you’ll instantly miss out on plenty of readership before you’ve had the chance to show you have something to offer.
Strive to Show Originality and Expertise.
Do some research to ensure your topics haven’t been covered before. If competitors or others online have covered the same subject, simply approach it from a fresh angle. What new material can you contribute to the conversation? What angle hasn’t been covered as yet? Similarly, you can research top content in your industry to find ideas for your own content. Read up on the latest and greatest until you have an idea of what’s missing from the conversation. Share your expertise on the theme.
In fact, there’s an entire aspect of content marketing devoted to developing such topics: thought leadership. Without getting too deep into the specifics, thought leadership is a content marketing style centered on reinforcing your image as an authority and expert in your field. It involves coming up with a topic for an article then developing the idea until you’ve come up with a few interesting and specific angles. This ensures it will be the only article of its kind while emphasizing the depth of your know-how!
The internet is brimming with content but expert, engaging content will always be in demand.
