Twitter Moments is finally available for use on mobile devices and it’s being widely considered as having the potential to really elevate activity on the social network. Twitter Moments was first introduced as a tool and source of content moderated by individuals at the firm before becoming available to specific brands, celebrities and other influencers. Moments became available to any and all users on the platform this fall, however, its network-wide launch was reserved for its desktop site.
It’s important to note that the mobile version of Twitter Moments isn’t simply a phone and tablet-friendly version of its desktop counterpart. Mobile Moments stands out with a much more streamlined and straightforward process and a number of additional options including the ability to reorganize or remove individual tweets from a Moment and the ability to change background colors.
Why Use Moments
Twitter Moments is your avenue to tell a full story via a series of multiple tweets in a thread. Unlike tweeting your story part by part as you did in the past, your tweets in a Moment cannot get lost between the stream of other tweets in a users’ feed. It’s a special feature because marketers and everyday users alike can curate collections of the tweets they love or the tweets they’d like to highlight to end up with even richer results. A well-curate Moment is more interesting and more engaging than any individual tweet in the collection itself!
What’s more, it’s a creative opportunity to get more out of Twitter when it comes to aesthetic considerations. Moments can be visually stunning and they’re able to be personalized with such details as mandatory custom titles and cover images.
What Moments Will You Create?
Are you looking for inspiration for your first Twitter Moments? Here are a few ideas…
Fashion: The possibilities for fashion Moments are many. Why not feature a set of tweets including quotes, feedback, inspiration and other information about your most recent collection in addition to accompanying media?
E-Commerce: Why not feature a set of images of new arrivals in addition to tweets featuring testimonials of these makers or brands?
B2C: Gather a collection of tweets from businesses expressing a need as well as your tweets exposing your product or service as the solution.
You can also use Moments to participate in a current conversation to gain greater reach and increase the potential for increased likes, retweets and new followers. Create a Moment based on a live cultural/sporting/entertainment event, create a holiday-centered Moment, create a weekend Moment or a Moment based on a specific day of the week such as Monday… the possibilities are truly endless.
