A healthy and active social media presence is necessary in order to effectively compete in today’s marketplace. Brands big and small can be found on the biggest social media platforms from Facebook to Twitter because social media offers such a wide range of branding, marketing, publicity, public relations, communication, customer service and sales benefits! Facebook alone is home to hundreds of millions of users around the globe and users spend a considerable amount of time on the social network each day translating to numerous opportunities to be discovered or to have your marketing messages heard.
Stay Competitive.
Customers, prospective customers and your competition are all on social media so it’s necessary to have a presence of your own in order to remain relevant in a competitive market. A number of consumers use social media to search for businesses and to stay up-to-date with companies’ offerings. If you are not there, it’s like opening the doors for your competition to happily replace you. Brands with social media presences are also seen as more trustworthy by consumers. In fact, many consumers expect brands to utilize social media as a way to be able to quickly and transparently provide customer service. Finally, social media is even impactful for improving SEO.
Control Your Brand’s Image.
Whether you have a social media presence or not, chances are that your brand is being mentioned somewhere and somehow throughout social networks. Taking the initiative to be a part of the social sphere yourself allows you to have greater control over your brand’s image. The conversation will happen anyway so it’s your opportunity to ensure that your brand’s image is as accurate as possible.
Social media also provides additional opportunities to share your brand’s message making it an important tool for strengthening brand loyalty.
Learn More about Your Customers and Target Market.
There are so many useful insights to be gained from using business social media accounts as well as from advertising on social media. You can learn so much about your target market to learn more about their shopping habits, interests, what types of marketing methods are most effective for your specific audience, where your fans and followers are based, demographics and much more. Through social media you may “listen” to find out how others mention your brand or share content featuring your products and services to gain additional marketing insights. This information can then assist you to hone future marketing campaigns, advertising, product development, branding, et al.
Keep up with trending topics of the day, week or month in specific geographic locations or using specific demographics and see how this information can provide insights to market your products and services.
Social media is here and happening without any signs of slowing down. Take advantage of this cost effective marketing means by joining the conversation and establishing your presence for audiences.
