Trending topics is one of the best features of Twitter and certainly a feature necessary to be used to its full potential.
What Are Trending Topics?
Trending topics are any of the most frequently tweeted about topics on Twitter at any given time. Twitter discovers these topics via hashtag use and provides them to you on an international or locally-focused level. For example, you may access the trending topics for Miami Beach, Florida specifically. Trending topics vary widely across a spectrum of subjects. You may see anything from controversies in the news and product launches to television soundbites and the latest in technology reviews. The topics won’t always relate to your business or brand, but often times more than not, you can find a way to use them.
How to Use Trending Topics
Trending topics can help you shape your social media plan in order to strive for greater reach and engagement. If “everyone” is talking about a hot topic, why not join in on the conversation? This is best utilized on topics related to your business or brand or topics unrelated to your company that may interest your followers while maintaining relevancy such as holiday wishes or a specific hashtag day such as #TBT (Throwback Thursday, a day when millions of users take a walk down memory lane by sharing old photos and videos to great reception).
The data from trending topics allows you to fine-tune your online content to be tailored for even more relevancy and interest.
Are you looking in to offering new products and services? Do your current products and services need modern updates? You may analyze your trending topics to see what people are talking about to be applied to product development and other projects and initiatives in your firm. These topics include both what is being discussed the most on Twitter and what is being searched with the greatest frequency on Twitter.
Because of technology (with a great emphasis on the internet and social media), change occurs on a daily and weekly basis and it’s necessary to be able to adapt and keep up with the times in order to thrive. Use trending topics to tailor your marketing plan in a manner that stays consistent with what is happening now and even what is on the horizon.
Search trending topics to discover important keywords to be used for the purposes of SEO, online advertising, market research and more.
